Blog Post number 3.
- The reason you were born in November.
- A ‘holiday’ maliciously created to make singletons feel lonely and down in the dumps or to set panic on those in relationships to convey a sign of affection.
- A corporate conspiracy by chocolatiers, rose growers, lingerie stores and jewellers to make people to spend money on thoughtless last minute gifts!
- Also called St. Valentine’s Day when lovers express their affection with greetings and gifts…a day of romance….ahhhh………..
I’ve repressed V-Day to the back of my mind, not gonna lie, I don’t really like it. Maybe being a florist we are forced to like it somehow?! And I hate forced emotions. Forced fun at Christmas time, forced friendships and worst of all, forced love. Why send flowers on a day you feel you HAVE to… do it spontaneously….or at birthdays. I am biased but it really is a wonderful thing to receive a bouquet of flowers. Here is a little insight into my experience of Valentines Day 2019. PLEASE feel free to anonymously share any hilarious eventualities during the 14th Feb!
The most heard phrases over V-Day:
“Jesus, how much for 12 red roses?!!”
Yes, you heard it, anything between £70-£90 for 12 x red roses, of course with some foliage and probably a sprig of something like gypsophila wrapped in a ghastly cello wrap placed into a box or bag. YAK. They look alright don’t get me wrong but SOOO cliché right?! Or am I just being a bore. Maybe it’s because after stripping the thorns off the 400th stem, or individually wrapping the 150th I am sick of the sight of red roses or anything red for that matter.
Back to my point, the price. We don’t decide to pop our prices up just because it’s valentines, we have to. The growers put their prices up… meaning the auctioneers put their prices up meaning the wholesalers put their prices up meaning we have to. What would be the point in breaking even or even making a loss (that may have happened on my first year of trading actually… sigh) and not only do the put their prices up on red roses, it’s pretttttttttty much everything red, white, pink, blue, yellow, green, purple and orange.
“You florists must make an absolute killing on Valentine’s day!”
See above. We don’t. and usually, we have to pay an extra member of staff and delivery guy. Obviously we wouldn’t do it if we didn’t make money, so we use and abuse the Saint Valentine some may say. It does bring people into the store, shop/ brand awareness etc. Mothering Sunday is not far around the corner in the U.K. so one hopes one receives an order again.
“Ahh… that’s a little more than I was expecting/hoping to spend.” “No problem, we have lovely mixed spring handties for 25.00 or perhaps a planter more around the 15.00 mark?” “hmmmmmm I was looking to spend about a tenner!?”
This applies with every day trading. “ I want to spend about a tenner” which is fine, absolutely fair enough. You may have splurged out on a meal, a piece of jewellery and the flowers are just a small gesture, but let me just show you an insight into ‘A tenner’ Once we have gathered a few stems, tied them together, wrapped them in some paper, maybe cello ( cellophane) too and probably finished off with a bow, definitely a business logo sticker and thrown in a card for a message with an envelope with some flower food maybe…do you really think we take much profit from that?! Nada. You really are better off going to a supermarket and I ain’t afraid to say that.
“Can I get two please…”
Ahhhhhhhhhhh man. This is the gut wrenching awkward ‘want to know more’ question.
I’ll grab two of those please, may be two individually wrapped roses, may be two bouquets, two cards. WHY TWO. Are you having an affair?!?! You must be ……. Of course it could be that this person is buying one for his daughter, it’s a tradition he has always done it. Cute. Bit creepy. BUT WE ALL WANT IT TO BE SOME SCANDALOUS STORY REALLY!
One man did say to me on his way out of the shop ‘I hope you get given some flowers as beautiful as these’ and I replied ‘Ahh thank you, lets hope so!’ with a sarcastic smarmy smile. I fucking hope not! Give me a bottle of Malbec and some luxury chocolates and run me a hot bubbly bath babe! Afterall, I do smell of ingrained Euclapytus mixed with coffee and dry shampoo. It’s probably what I need….